Sounds more like you're missing a key demographic. The trick is making the audience thing there's a heart of gold in the poor, tortured soul. Oh, but if they could just fix him.

[ He's not entirely sure where this guy is going with the company stuff, but he's rolling with it happily enough. Commodifying people was what the human race did. They were very good at it, so why not do so to their heroes. ]

Also, tight pants.